Daasity, a San Diego, CA-based eCommerce analytics and data platform used by consumer product brands, announced that it raised $15 million in a Series A funding round led by existing lead investor VMG Catalyst.
Funding will be used to accelerate data accessibility and brands’ ability to enrich their marketing channels with more personalized customer data.
Round: Series A
Funding Month: January 2022
Lead Investors: VMG Catalyst
Company Website: https://www.daasity.com/
Software Category: eCommerce analytics and data platform
About the Company: Founded in 2017, Daasity is the first and only eCommerce analytics platform built exclusively for consumer product brands by industry leaders in the space. Daasity enables consumer product brands to make better data-driven decisions, leading to faster and more profitable growth. Daasity is the first and only data analytics platform that centralizes a brand’s data into a working data model to easily analyze and push their data to their key marketing channels to get more from their data. Daasity provides consumer product brands with a business insights solution tailored to their specific needs. Daasity’s platform and all-remote team are trusted by 1,600+ innovative eCommerce brands including Manscaped, Vuori, Kopari, American Giant, and TULA Skincare.