CRMBonus Raises $10 Million in Series B Extension

by Kay Aloha Villamor in July 1st, 2024

CRMBonus, a São Paulo, Brazil-based company that provides a marketing automation platform, raised $10 million in a Series B extension. 


The investors in the round include Vivo Ventures and Industry Ventures, each investing $5 million.  

Founded in 2022, Vivo Ventures is the corporate venture capital arm of Telefônica/Vivo Capital, based in São Paulo, Brazil. The firm focuses on startups at a more advanced stage of development.

Industry Ventures is a venture capital firm with three strategies: secondary investments, primary fund of funds, and direct co-investments. Founded in 2000, it manages over $7 billion and has offices in San Francisco, Washington, D.C., and London. 

CRMBonus Use of Funds 

The company will use the funds to accelerate its expansion and consolidate CRMBonus as the main alternative growth solution to the Big Tech model. 

About CRMBonus 

Founded in 2018 by Alexandre Zolko, Luiz Guedes, and Eduardo Vieira, CRMBonus is a B2B AI-powered platform that helps companies attract, retain, and engage with customers through a variety of solutions like Giftback, which enables companies to offer rewards to their customers after a purchase. The CRMBonus platform uses data and artificial intelligence to maximize relationships between companies and their customers. 

Funding Details                  

Company: CRMBonus  

Raised: $10.0M                             

Round: Series B Extension  

Funding Month: June 2024                                                                                  

Investors: Vivo Ventures, Industry Ventures 

Company Website:   

Software Category: Marketing Automation  


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