Cortina, a New York-based revolutionary software solution that gives any retailer, from big box to mom-and-pop, the power to become a player in the fast-evolving marketplace revolution, announced that it closed $6 million in Seed funding.
The round was led by Point72 Ventures, with participation from AlleyCorp, Primary VC, Blue Watch, and Lorimer.
The investment will go towards growing the product and engineering teams.
Company: Cortina Inc.
Round: Seed Round
Funding Month: February 2022
Lead Investors: Point72 Ventures
Additional Investors: AlleyCorp, Primary VC, Blue Watch, and Lorimer
Company Website: https://www.cortinaplatform.com/
Software Category: Marketplace platform
About the Company: Cortina's Marketplace platform enables brands and retailers to expand beyond their core business into new categories and products without taking on any inventory risk. The platform allows brands to sell other vendors' products directly on their site, keeping their own brand experience while offering complementary products for their customers. Cortina supports direct connections to a limitless number of partners and is agnostic to all eCommerce and back-end technologies. Through these connection points, the platform imports and connects real-time inventory, pricing, product descriptions, and images to the customer's front-end experience. This is completely controlled and managed by the customer. Upon a sale, the platform transmits the order back through the connection points to the brand and monitors the order from receipt to customer fulfillment.