Blueshift Receives $40 Million Growth Investment

by Kay Aloha Villamor in January 18th, 2024

Blueshift, a San Francisco, CA-based company specializing in marketing engagement automation and personalization, secured $40 million in growth investment.   

SaaS Investors  

The investment was from Runway Growth Capital LLC.

Runway Growth Capital LLC is the investment advisor to investment funds, including Runway Growth Finance Corp. a business development company, and other private funds, which are lenders of growth capital to companies seeking an alternative to raising equity. These funds provide senior term loans of $10 million to $100 million to fast-growing companies based in the United States and Canada. 

Blueshift Use of Funds  

The company aims to use the funding to scale its operations and enhance its commitment to delivering personalized experiences for global brands.   

About Blueshift  

Blueshift is a software development company that uses AI technology to provide intelligent customer engagement across various platforms. Blueshift uses a combination of customer AI and generative AI to automate and personalize engagement across various marketing channels. The company's platform helps marketers customize their messages based on customers' interests, purchase patterns, and browsing behavior, enabling digital marketers to create personalized triggered messaging based on user actions and user attributes.  

Funding Details                     

Company: Blueshift Labs, Inc.   

Raised: $40.0M     

Round: Growth Investment

Funding Month: January 2024                                                         

Lead Investors: Runway Growth Capital LLC  

Additional Investors:   

Company Website:   

Software Category: Customer Engagement  



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