Bloomreach, a Mountain View, California-based developer of cloud-based software that connects both customer and product data to personalize all customer touch-points, raised a $175 million Series F valued at $2.2 billion.

The round was led by Goldman Sachs Asset Management, with participation from existing investors Bain Capital Ventures and Sixth Street Partners.

The new capital will be invested in R&D to bring more personalization to life and make it easier to connect via APIs. Bloomreach is also going to expand its go-to-market teams and its geographic footprint in the U.S. and Europe.

Company: Bloomreach, Inc. 

Raised: $175.0M

Round: Series F

Funding Month: February 2022

Lead Investors: Goldman Sachs Asset Management

Additional Investors: Bain Capital Ventures and Sixth Street Partners

Company Website: https://www.bloomreach.com/

Software Category: Commerce Experience

About the Company: Bloomreach is the leader in Commerce Experience™ empowering brands to deliver customer journeys so personalized, they feel like magic. Bloomreach provides digital marketing and content management solutions. It offers a suite of products that drive true personalization and digital commerce growth, including: - Discovery, offering AI-driven search and merchandising; - Content, offering a headless CMS; and - Engagement, offering leading CDP and marketing automation solutions. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.

Source: https://techcrunch.com/2022/02/23/bloomreach-customer-personalization/