BeCause Secures $1.9 Million in Seed Round

by Kay Aloha Villamor in November 30th, 2023

BeCause, a Copenhagen, Denmark-based focusing on transforming how the global hospitality, travel, and tourism industries manage their sustainability data, secured $1.9 million (€1.75M) in seed funding from investors.   

SaaS Investors  

The round was co-led by Denmark's Ugly Duckling Ventures and Estonia's   

Ugly Duckling Ventures is a venture capital firm based in Copenhagen, Denmark. The firm seeks to invest in pre-seed, seed, and early-stage companies. The firm prefers to make investments in disruptive business models.  

Founded in 2018, Superangel is an angel group based in Tallinn, Estonia. The firm seeks to invest in artificial intelligence, robotics, mobility, logistics, fintech, and software-as-a-service sectors.  

BeCause Use of Funds  

The funds will be used to grow the company as it meets demand from major enterprise organizations and global travel brands.  

About BeCause  

Founded by Frederik Steensgaard and Jonas Jacobsen, BeCause is an enterprise software company that streamlines the flow of sustainability data and creates synergies between different stakeholders in the travel, tourism, and hospitality industries, empowering them to make decisions that result in positive, responsible change for people, the planet, and their profits. The BeCause Sustainability Management Hub allows organizations to collect and display all their communication about their sustainability efforts in one place, empowering them to make sustainability manageable for their operations and a competitive advantage for their business. BeCause works with over 17,000+ companies, including sustainability-certified hotels, eco-labels, certification entities like GreenKey, industry partners including UN GSTC, and marketplaces including It currently has over 20,000 hotels streaming sustainability data through its platform.   

Funding Details        

Company: BeCause ApS  

Raised: $1.9M  

Round: Seed Round  

Funding Month: November 2023                    

Lead Investors: Ugly Duckling Ventures and  

Additional Investors:    

Company Website:   

Software Category: Sustainability Information Management  





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