Allure Security Closes $10 Million in Series A

by Kay Aloha Villamor in April 4th, 2024

Allure Security, a Wellesley, MA-based online brand protection-as-a-service company, has closed $10 million in Series A funding. 


The round was led by Curql, a fintech strategic investment capital firm, with participation from new investor Datatec Founder and CEO Jens Montanana, as well as existing investors Glasswing Ventures, Zetta Venture Partners, Gutbrain Ventures, and PBJ Capital. 

Curql Collective is a collaborative ecosystem of progressive credit unions and innovative fintech. Through a family of funds including Curql Fund I, Curql Fund II, and Curql Accelerate, Curql strategically invests in the visions of entrepreneurs to bring transformative technology to credit unions to revolutionize how credit union members engage with financial services in the digital age. As the on-ramp to fintech collaboration and innovation, Curql connects credit unions with the future of the credit union industry. 

Allure Security Use of Funds 

The company will use the funding to further strengthen its technological capabilities, expand its market reach, and uphold its mission of safeguarding digital trust and integrity for financial institutions and their customers. 

About Allure Security 

Allure Security specializes in combating online brand impersonation and fraud through innovative technology and proactive measures. The company protects brands by finding and stopping online brand impersonation attacks before people fall victim. Its patented, artificial intelligence-powered engine finds more spoofed websites, social media accounts, and mobile apps more quickly and with greater accuracy than legacy approaches. Its unique, multi-pronged approach to managed response – blocklisting, decoy data, and takedown – significantly reduces the lifespan of a scam and related damage. Leveraging machine learning, computer vision, and generative AI, the company automates the evaluation of millions of digital assets daily. 

Funding Details     

Company: Allure Security, Inc.  

Raised: $10.0M      

Round: Series A  

Funding Month: April 2024      

Lead Investors: Curql   

Additional Investors: Jens Montanana, Glasswing Ventures, Zetta Venture Partners, Gutbrain Ventures, PBJ Capital  

Company Website:   

Software Category: Brand Protection  


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