Alida Closes $20 Million in Series D from Round13 Growth Fund  

by Kay Aloha Villamor in October 15th, 2021

Alida, a Toronto, Canada-based leader in Total Experience Management (TXM), closed a $20 million Series D funding round led by Round13 Growth Fund.

The Round13 Growth Fund, a late-stage growth equity investment fund, is part of the Round13 Capital family of funds.

The funding round will accelerate Alida’s global growth trajectory and build on the company’s product roadmap to deliver transformative SaaS solutions in the Customer Experience Management (CXM) industry.  

Company: Vision Critical Communications Inc.

Raised: $20.0M

Round: Series D

Funding Month: October 2021

Lead investors: Round13 Growth Fund

Additional Investors:

Company Website:

Software Category:  Customer insights solution 

About the Company: In September 2020, Alida rebranded from Vision Critical as it broadened its focus beyond its market-leading insight community software with the mission to become a global leader in the CXM market. Since that time, leading industry analysts have recognized the company as a key player in the CXM and Voice of Customer (VoC) markets. Alida was positioned as a Niche Player by Gartner in the 2020 Magic Quadrant for Voice of the Customer. Alida was also recently named a Contender in “The Forrester Wave™: Customer Feedback Management Platforms, Q2 2021” report. The company has also ranked on Fast Company’s 2021 list of the 100 Best Workplaces for Innovators.


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