Adway Raises €10 Million in Series A

by Kay Aloha Villamor in November 17th, 2022

Adway, a Sweden-based HR tech company that provides an automated social recruitment marketing solution, announced that it raised €10 million in Series A funding.

The investment was from Octopus Ventures, with participation from existing investors including Brightly Ventures and Spintop Ventures.

The funds will be used to accelerate and scale Adway’s platform, further develop the product suite, and support continued expansion into international markets.

“Our sophisticated platform dynamically combines digital and programmatic advertising technology, with branded ad content to continuously discover the most effective journey for each candidate. Our clients see an increase in diverse, relevant applications and can build sustainable talent pipelines that enable them to continue to tell their employer brand stories with reach and resonance. This investment means that we can further develop our automated workflows and speed up the development of our suite of products, intelligence and data-led insights” says Adway’s CEO, Adrian McDonald. 

Adway's recruitment marketing platform attracts talent at scale and speed. Their smart technology streamlines talent acquisition processes, builds rich, varied social talent pools, and reduces the cost per hire.

Company: Adway AB

Raised: €10.0M

Round: Series A

Funding Month: November 2022

Lead Investors: Octopus Ventures

Additional Investors: Brightly Ventures and Spintop Ventures

Company Website:

Software Category: AI-powered Automated Social Recruitment Marketing Software

About the Company: Founded in 2018 by Richard Sörensson and Viktor Nord, Adway is an HR tech company that has developed AI-powered automated social recruitment marketing software that helps large enterprises to identify desirable passive candidates on social media and encourage them to apply for jobs they would not otherwise consider. This data-driven approach to talent acquisition and recruitment increases employer brand visibility, attract more people, and increases the size and diversity of talent pools through the power of social media, machine learning, and automation. Adway counts some of Sweden’s largest employers among its clients, including Circle K, Apoteket, and PEAB. Adway is on a mission to solve the world’s greatest hiring challenges through technology.


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