Adclear, a London, UK–based AI-driven compliance platform for financial marketing, has raised €2.4 million in a seed round.
Investors
The round was led by Outward VC, with participation from AFG Partners, Tenity, angel investors including Dan Cobley and Keith Grose, Haatch, Force Over Mass Capital, and the Ventures Together community.
Outward VC is a London-headquartered venture capital firm focused on investing in early-stage founders who are solving major problems at the intersection of financial services and society. They primarily focus on UK-based companies with global scaling ambitions, providing entry investments of up to £5 million and often taking a lead role in the funding round.
Adclear Use of Funds
The company will use the funding to expand the team, grow its presence in markets beyond the UK, and launch new products and services.
About Adclear
Founded in 2024 by Doni Hoti, Joe Jordan, and Cameron Ward, Adclear is an AI compliance platform that automates regulatory reviews for financial marketing content and product updates. The platform enables banks, fintechs, and crypto/trading platforms to ensure that customer communications, ranging from social media content to product screens, meet regulatory standards. Adclear serves major institutions, including Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades, and Trade Nation.
Funding Details
Company: Adclear
Raised: €2.4M
Round: Seed
Funding Date: November 2025
Lead Investor: Outward VC
Additional Investors: AFG Partners, Tenity, Haatch, Force Over Mass Capital, Dan Cobley, Keith Grose, Ventures Together community
Company Website: https://www.adclear.ai/
Software Category: AI Compliance / FinTech Marketing Compliance
Source: https://tech.eu/2025/11/13/adclear-raises-eur24m-to-apply-ai-in-financial-promotions-compliance/