Tano Raises $4M Seed

Tano, a creator advertising platform based in London, has raised $4 million in a seed funding round, bringing its total funding to $5 million. The company is working to modernize influencer marketing by providing tools that make creator-led advertising as predictable and scalable as traditional digital ad channels.

Investors

This round was led by Cherry Ventures.

Tano Use of Funds

Tano will use the new capital to hire additional engineers and creator strategists, continue the development of its AI-powered platform, and expand its creator advertising operations.

About Tano

Founded in 2026 by Will Caplan and Sagar Shah, Tano provides an AI-powered platform that helps brands manage influencer partnerships at scale. By combining AI agents with human strategy, the company streamlines creator recruitment, campaign management, payment processing, and performance measurement for brands looking to leverage content creators as a primary advertising channel.

Funding Details

Company Website: https://tano.ai

Company: Tano
Raised: $4M
Round: Seed
Funding Date: November 2026
Lead Investor: Cherry Ventures
Software Category: MarTech
Source: https://tech.eu/2026/11/11/cherry-ventures-backs-tano-with-4m-to-challenge-the-traditional-influencer-agency-model/