Ad Signal, a York, UK-based provider of content intelligence for the media and entertainment industry, has raised £3 million in funding.
Investors:
The round was led by Foresight Group, founded in 1984, an investment manager specializing in real assets and growth capital, operating across the UK, Europe, and Australia. With decades of experience, Foresight offers investors attractive opportunities at the forefront of change. The firm actively builds and grows investment solutions to support the energy transition, decarbonize industry, enhance nature recovery, and unlock the economic potential of ambitious companies.
Ad Signal Use of Funds
The company will use the funds to accelerate new product development and expand its commercial footprint.
About Ad Signal
Founded in 2018 by Tom Dunning and Mike Duffy, Ad Signal is a SaaS company that provides content management solutions for the broadcast, advertising, and media industries. Their proprietary technology helps media businesses analyze image, video, and audio content to manage it more efficiently — such as removing duplicate content, ensuring compliance, and significantly reducing digital storage needs, which also lowers associated carbon emissions. Headquartered in York, UK, Ad Signal serves major clients such as Sky, Clearcast, and the Broadcasters’ Audience Research Board.
Funding Details
Company: Ad Signal Limited
Raised: £3.0M
Round: Unknown
Funding Date: May 2025
Lead Investor: Foresight Group
Additional Investors:
Company Website: https://www.ad-signal.io/
Software Category: Content Intelligence / Media & Entertainment
Source: https://www.foresight.group/news/foresight-invests-3-million-into-content-intelligence-provider-ad-signal