ZyG, a Tel Aviv, Israel-based AI e-commerce startup, has secured $58 million in Seed funding.
Investors
The round was led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners, with participation from Disruptive AI, Emerge, Access Industries, Stardom Ventures, and Jibe Ventures.
Bessemer Venture Partners is a global venture capital firm that helps entrepreneurs build enduring companies. With more than 150 IPOs and over 420 portfolio companies across industries, Bessemer supports founders and CEOs from the seed stage through every phase of growth. The firm’s investment teams are located in San Francisco, Silicon Valley (Redwood City), New York, Boston, London, Bangalore, and Tel Aviv.
Viola Ventures is an Israeli venture capital firm specializing in early-stage technology investments, ranging from Seed to Series A. Founded in 2000 and headquartered in Tel Aviv, it operates as the early-stage arm of the Viola Group, which manages over $6.5 billion in total assets. The firm focuses on high-growth sectors such as vertical AI, fintech, cybersecurity, and deeptech, and has backed over 150 companies.
Lightspeed Venture Partners is a global, multi-stage venture capital firm managing over $40 billion in assets under management (AUM). With a presence in the United States, Europe, India, Israel, and Southeast Asia, the firm has backed more than 1,000 companies. Lightspeed focuses on accelerating disruptive innovations in the enterprise, consumer, health, and fintech sectors.
ZyG Use of Funds
The company will use the funding to develop its AI-powered platform, expand its predictive product analytics, and support entrepreneurs with operational infrastructure and financing to launch and scale e-commerce brands.
About ZyG
Founded by former ironSource executives, including Tomer Bar-Zeev, Omer Kaplan, Assaf Ben Ami, Nadav Ashkenazy, and Daniel Shinar, alongside AI and cybersecurity experts from Unit 81, ZyG is a technology company developing an agentic operating system designed to help direct-to-consumer (DTC) products scale into full brands. The platform integrates data infrastructure, AI agents, and financing capabilities to manage the full digital growth lifecycle, including marketing, customer acquisition, analytics, retention, and logistics optimization. Through its proprietary data models and unified data layer, the platform enables predictive analytics and automated execution, supporting sustainable brand growth.
Funding Details
Company: ZyG
Raised: $58.0M
Round: Seed
Funding Date: March 2026
Lead Investors: Bessemer Venture Partners, Viola Ventures, Lightspeed Venture Partners
Additional Investors: Disruptive AI, Emerge, Access Industries, Stardom Ventures, Jibe Ventures
Company Website: https://www.zyg.com/
Software Category: eCommerce AI / Agentic Operating System
Source: https://www.calcalistech.com/ctechnews/article/bkrgjwpkwe