ZineOne, a MILPITAS, CA-based in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors, announced that it raised $28 million in Series C funding.

The round was led by SignalFire, with participation from Norwest and other existing investors.

This investment will support ZineOne’s vision of building out the in-session marketing category—a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML).

This investment will also further ZineOne in its continued commitment to solving the hard challenge of understanding short-term consumer behaviors in the moment using only clickstream data, without requiring any historical, demographic, or personally identifiable information.

Chris Scoggins from SignalFire has joined the ZineOne Board of Directors.

Company: ZineOne, Inc.

Raised: $28.0M

Round: Series C

Funding Month: September 2022

Lead Investors: SignalFire

Additional Investors: Norwest

Company Website: https://www.zineone.com/

Software Category: in-session Marketing Platform

About the Company: ZineOne is the only in-session marketing platform that intelligently scores behavior and personalizes the experience of every site visitor at the moment, while on your website or mobile app, at scale – regardless of whether the visitor is anonymous or known. Top brands across retail, e-commerce, travel, hospitality, telecom, and banking can engage anonymous traffic with industry-specific AI models that predict buyer intent within 5 clicks and personalize the consumer experience within milliseconds. Leading brands like Men’s Wearhouse, Wynn Resorts, KEEN, Advance Auto Parts, and Kohl’s increase revenue and site engagement from anonymous traffic using ZineOne.

Source: https://www.zineone.com/news/series-c/