Youtility Decision Science, a Richmond, Virginia– and London–based behavioral AI company focused on understanding why consumers make decisions, has completed the second close of its seed funding round, bringing total capital raised to $4.2 million.
Investors
Backed by a consortium including Silver Falcon Capital, Fyllo, National Media, and other strategic investors, family offices, and individuals like Alex Castellanos and Ashwin Navin.
Youtility Decision Science Use of Funds
The company will use the funding to expand its engineering and data science teams, scale its behavioral decision science platform, and support additional proof-of-concept deployments across the U.S. and Europe.
About Youtility Decision Science
Youtility Decision Science is a data science company that analyzes real-time behavioral signals from customer interactions to help businesses understand and better predict customer decisions. The company delivers business-to-business APIs that enable partners to integrate with its platform. Its outputs can also seamlessly integrate into existing platforms and engagement systems without the complexity of building new infrastructure. Headquartered in Richmond, Virginia, and London, Youtility works with financial institutions, data aggregators, and consumer businesses globally.
Funding Details
Company: Youtility Limited
Raised: $4.2M
Round: Seed (Second Close)
Funding Date: April 2026
Investors: Silver Falcon Capital, Fyllo, National Media, Alex Castellanos, Ashwin Navin
Company Website: https://www.youtility.co.uk/
Software Category: Behavioral AI / Decision Science Platform
Source: https://www.globenewswire.com/news-release/2026/04/23/3279912/0/en/youtility-decision-science-raises-seed-funding-for-decision-science-platform-that-predicts-customer-behavior.html