Yalla Plus, a Riyadh, Saudi Arabia-based foodtech startup, has closed a $2.7 million seed funding round.

Investors 

The round was led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, and angel investors from the Middle East and the United States. 

Merak Capital is an asset management company based in Saudi Arabia. Founded in 2018, the firm specializes in investing in the technology sector across various equity classes, including private and public investments. Merak Capital manages private funds in venture capital, private equity, debt financing, and other asset classes. 

Yalla Plus Use of Funds 

The company plans to use the funds to expand its reach to 100,000 entrepreneurs across 50 countries in the Middle East, Europe, and Southeast Asia. 

About Yalla Plus 

Founded by Abdullah Alrabeh and Bader Alnasser, Yalla Plus provides an integrated POS system that includes payment management, customer feedback processing, and delivery solutions. The system offers detailed data analytics to enhance operational efficiency and performance. The company currently serves thousands of entrepreneurs across 11 countries and aims to extend its reach to 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia. 

Funding Details 

Company: Yalla Plus 

Raised: $2.7M 

Round: Seed Round 

Funding Date: August 2024 

Lead Investor: Merak Capital 

Additional Investors: Khwarizmi Ventures, Isometry Capital, angel investors 

Company Website: https://www.yallaplus.com/ 

Software Category: Point of Sale System

Source: https://www.wamda.com/2024/08/saudi-foodtech-yalla-plus-closes-2-7-million-seed-round