Willed, a Melbourne, Australia-based Will, and estate planning startup, raised $6 million as it looks to expand its services to deal with issues such as cryptocurrency.
The SaaS startup’s backers include Thorney Investment Group, Ellerston Capital, Paul Dwyer, founder of PSC Insurance, and Bell Potter’s Hugh Robertson. Dwyer has joined the Willed board as a non-executive director.
Willed will use the money to continue expanding its team and product range.
Company: Willed Pty Ltd.
Funding Month: June 2022
Lead Investors: Thorney Investment Group, Ellerston Capital, Paul Dwyer, founder of PSC Insurance, and Bell Potter’s Hugh Robertson
Company Website: https://www.willed.com.au/
Software Category: Will and Estate planning
About the Company: Co-founded by Aaron Zelman, Dave Kaplan, and Tim Glasson in 2019, and launched in 2020, Willed pitches itself as “Australia’s leading ‘death tech’ brand”. Willed is one of Australia's most intuitive Will writing platforms, it enables people to create a legally valid will in less than 20 minutes and deal with other aspects of estate planning such as appointing an executor (in charge of the will), funerals, and probate, issues. Willed’s mission is to change the way people organize their affairs so that they have peace of mind that their spouse, children, and assets are protected once they pass away.