Whering Raises $7M Seed

Whering, a London-based fashion technology company that provides a digital wardrobe application, has secured $7 million in seed funding. This latest investment brings the company's total funding to nearly $14 million.

Investors

The funding round was co-led by eBay Ventures and Google AI Futures Fund.

Whering Use of Funds

Capital from this round will be used to support the next phase of company growth. Specific plans include the development and implementation of AI-powered services such as virtual try-on, advanced personalization, and an intelligent chatbot capable of providing styling advice based on weather and occasion-specific variables. Additionally, the company aims to establish itself as a primary data source for circular and personalized retail.

About Whering

Founded in 2021 by Bianca Rangecroft, Whering is a digital wardrobe app that allows users to catalog their clothing, organize outfits, and manage their personal style. Inspired by the concept of digitizing one's closet, the company's mission is to promote sustainability by encouraging users to make better decisions about their purchases, extend the life of their current garments, and challenge fast-fashion consumption habits.

Funding Details

Company Website: https://whering.co.uk

Company: Whering
Raised: $7M
Round: Seed
Funding Date: July 7, 2026
Lead Investor: eBay Ventures, Google AI Futures Fund
Software Category: Fashion Technology
Source: https://wwd.com/business-news/technology/whering-styling-app-investment-ebay-google-ai-futures-1239053470/