Vudoo Raises $22M Series B

Vudoo, a Melbourne-based adtech company that enables in-ad checkouts, has raised $22 million in a Series B funding round. The company provides a platform that allows retailers to sell products directly through interactive videos and digital media advertisements.

Investors

The round was led by Blue Sky Capital, a US-based investment firm, with participation from several existing family office investors.

Vudoo Use of Funds

Vudoo intends to use the capital to expand its international sales operations, particularly within the North American market, and to further develop its commerce and interactive video technology.

About Vudoo

Founded in 2017 by Nick Morgan and Andrew Spalding, Vudoo develops software that facilitates commerce by integrating checkout capabilities directly into content, media, and AI discovery environments. The platform helps publishers improve audience retention and provides advertisers with actionable transaction tracking.

Funding Details

Company Website: https://vudoo.com

Company: Vudoo
Raised: $22M
Round: Series B
Funding Date: November 9, 2026
Lead Investor: Blue Sky Capital
Additional Investors: Various existing family office investors
Software Category: Adtech
Source: https://www.startupdaily.net/topic/funding/melbourne-adtech-vudoo-raises-22-million-series-b-as-in-ad-checkout-takes-on-the-us/