Vori, a San Francisco, CA-based AI grocery startup, has raised $22 million in Series B funding, bringing its total funding to $50 million.
Investors
The round was led by Cherryrock Capital, with participation from Greylock Partners and The Factory.
Cherryrock Capital is a U.S.-based venture capital firm founded in 2023. The firm focuses on Series A and B investments in software and technology startups, particularly supporting founders from historically underfunded backgrounds. Its investment strategy centers on enterprise software, AI, fintech, and healthcare technology companies.
Vori Use of Funds
The company will use the funding to expand its AI-powered grocery operating system and modernize outdated grocery store infrastructure, including payments, inventory, ordering, and invoice management.
About Vori
Founded by Brandon Hill, Vori is a grocery technology company building an AI-powered operating system for grocery retailers. The company’s platform integrates checkout, inventory management, ordering, pricing, promotions, and payments into a unified system designed to automate store operations and modernize grocery retail infrastructure. Founded by third-generation grocer Brandon Hill, Vori works with independent and regional grocery operators across the United States to digitize workflows and improve operational efficiency.
Funding Details
Company: Vori, Inc.
Raised: $22.0M
Round: Series B
Funding Date: May 2026
Lead Investor: Cherryrock Capital
Additional Investors: Greylock Partners, The Factory
Company Website: https://www.vori.com/
Software Category: Grocery Retail Operations Software / AI Retail Tech
Source: https://fortune.com/2026/05/05/exclusive-ai-grocery-startup-vori-raises-22-million-to-help-independent-retailers-compete-with-walmart-and-amazon/