VIAVIA, a Los Angeles, CA-based new video-first e-commerce platform, announced that it raised $8 million in seed funding to launch a debut fashion retail destination catered to Gen Z shoppers. 

New Enterprise Associates (NEA) and Basis Set Ventures co-led the round, which also included Exor Seeds, Backend Ventures, and Andrew Ng's AI Fund.

The funding comes on the heels of a $1.15 million pre-seed round announced by the company in February 2022. VIAVIA aims to modernize the fashion e-commerce experience by combining creator-driven live and short-form video content with end-to-end, AI-powered fashion supply chain tech infrastructure.

The funds will be used to reimagine the modern fashion e-commerce experience.

Company: ViaVia Corporation

Raised: $8.0M

Round: Seed Round

Funding Month: Aug 2022

Lead Investors: New Enterprise Associates (NEA) and Basis Set Ventures

Additional Investors: Exor Seeds, Backend Ventures, and Andrew Ng’s AI Fund

Company Website: https://www.viavia.live/

Software Category: Video-first E-commerce platform

About the Company: Founded in 2021, VIAVIA is a video-first online fashion retail platform catered to the Gen-Z consumer. As an online shopping destination, VIAVIA brings an expertly curated selection of culture-making brands from around the world, alongside its line of Italian-made fashion and streetwear. The platform channels the power of creators by leveraging live and short-form video content to create a modern fashion shopping experience backed by confidence-inducing styling advice. In addition to its shopping platform, VIAVIA is building a modern technology stack for fashion brands, spanning AI-powered product lifecycle and supply-chain management through to retail integrations.

Source: https://www.viavia.live/press/