ViaLuxury Raises in Funding  

by Kay Aloha Villamor January 31st, 2023

ViaLuxury, an Amsterdam, Netherlands-based overcapacity booking solution for luxury hotels, that provides customers with tailor-made luxury experiences, announced that it raised fresh funding. 

The investment came from new investors Limburg Technology Investment Fund and Genzai, an AI/Advanced ICT investment and consulting firm.

The funds will be used to further develop its platform for existing and new users and for international growth.

In the short term, the funding round will lead to an improvement of AI-based technology, enabling ViaLuxury to effectively match suitable hotel offerings with current and potential customers. 

Additionally, onboarding for new hotel partners will improve, and AI will play an even bigger role in the scale-up marketing strategy.

Jan Wegenaar, founder and CEO of ViaLuxury, says, “With this, we continue to work on the development of our AI-based platform that automatically links the demand for special hotel experiences to the offer of overcapacity. This way we can offer even better-personalized hotel experiences and increase our scalability.”

ViaLuxury is committed to AI to convert the overcapacity of four- and five-star hotels into revenue and to offer consumers the best deals and the “perfect” range of hotel experiences.

Company: Advalley B.V.

Raised: Unknown

Round: Undisclosed

Funding Month: January 2023

Lead Investors: Limburg Technology Investment Fund and Genzai

Additional Investors:

Company Website:

Software Category: Overcapacity Booking solution

About the Company: Founded in 2019 by Jan WegenaarViaLuxury is an overcapacity booking solution for luxury 4- and 5-star hotels. Its platform utilizes intelligent data-driven marketing techniques to match hotels with guest profiles. The platforms’ technology uses AI to forecast how much money hotels can make by selling their excess capacity to customers. With a fair price and a complete package that includes extras like meals and health, ViaLuxury delivers that overcapacity. Currently, the platform is available in the Netherlands, Belgium, and Germany.


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