BetterPic, a Ghent, Belgium-based AI startup specializing in AI imaging, has raised $2.5 million in a seed funding round.
Investors
The seed round was led by MOC Capital and Shilling VC, with participation from tech and fashion leaders including Louis Jonckheere (Showpad, Wintercircus Ghent), Matthias Geeroms (Lighthouse), Joris Van Der Gucht (Ravical), Hyperson, and Severine Nijs (Jackie Lee Modeling Agency).
MOC is a Luxembourg-based venture capital firm that manages around €140 million across two funds. It specializes in early-stage investments (pre-seed, seed, late seed) in platforms, infrastructure software, vertical SaaS, and network-effect technology companies.
Shilling VC is a Lisbon-based venture capital firm that invests in early- and growth-stage startups across Portugal, Spain, and Europe. With over €100M under management, it operates through its Founders Fund (early stage) and Opportunity Fund (growth stage).
BetterPic Use of Funds
The company will use the funding to scale its recurring B2B offerings, expand its BetterStudio and BetterModels platforms, and strengthen its position in the AI-powered photography and fashion ecosystem.
About BetterPic
Founded by Ricardo Ghekiere and Miguel Rasero, BetterPic is an AI-native SaaS company that provides solutions for fashion and professional photography. Its products include BetterPic (AI headshots) and BetterStudio (AI fashion shoots), with tools to change backgrounds, clothing, and other features. Headquartered in Belgium, the company serves a global customer base with a focus on quality, speed, and scale.
Funding Details
Company: Betterpic OÜ
Raised: $2.5M
Round: Seed
Funding Date: August 2025
Lead Investors: MOC Capital, Shilling VC
Additional Investors: Louis Jonckheere (Showpad, Wintercircus Ghent), Matthias Geeroms (Lighthouse), Joris Van Der Gucht (Ravical), Hyperson, Severine Nijs (Jackie Lee Modeling Agency), and other fashion/tech leaders
Company Website: https://www.betterpic.io/
Software Category: AI Imaging / AI Fashion & Photography
Source: https://world.einnews.com/pr_news/836993252/european-ai-imaging-startup-betterpic-fuels-growth-with-2-5m-investment-after-bootstrapping-to-3m-annual-revenue