Viable, a London, UK-based intelligent finance platform designed for direct-to-consumer (D2C), multi-channel, and wholesale commerce brands, has closed a £2.4 million seed funding.  

Investors  

The investment came from Episode 1, Haatch, Portfolio Ventures, and a group of angel investors headed by Martin Brailsford, former founder and CEO of Internet Fusion.  

Viable Use of Funds  

The funds raised will be utilized in several key areas to enhance Viable's platform and expand its market presence.  

About Viable  

Founded in 2023 by Franklyn Martin, Henry Young, and Steven Haynes, Viable provides an intelligent finance platform designed for direct-to-consumer (D2C), multi-channel, and wholesale commerce brands. Viable builds verticalised finance tech for a new kind of online and multi-channel merchants to make financial tasks easier and help businesses use their money better. They focus on providing intelligent financial solutions that leverage recent developments in open banking, payments, and AI infrastructure.  

Funding Details               

Company: Run Viable Limited.   

Raised: £2.4M                 

Round: Seed Round   

Funding Month: May 2024                        

Investors: Episode 1, Haatch, Portfolio Ventures, Martin Brailsford  

Company Website: https://www.runviable.com/   

Software Category: Finance  

Source: https://siliconcanals.com/crowdfunding/viable-bags-2-8m/