Veesual Closes $7.5 Million in Seed Round

by Kay Aloha Villamor in April 18th, 2024

Veesual, a Paris, France-based AI-powered virtual try-on platform for the fashion industry, has closed a $7.5 million seed funding round.  


The round was led by AVP (AXA Venture Partners) and Techstars.  

AVP is a venture capital firm specializing in high-growth, technology-enabled companies, managing more than $2 billion in assets across four investment strategies: venture, growth, late, and fund of funds. With offices in New York, London, and Paris, AVP has invested in more than 60 technology companies in Venture and Growth stages in the US and Europe.  

Techstars is a leading pre-seed and early-stage venture capital firm, investing in a diverse, global pool of entrepreneurs and high-growth companies. The firm provides access to capital, mentorship, and other support for early-stage entrepreneurs. It was founded in 2006 in Boulder, Colorado.  

Veesual Use of Funds  

The investment will be utilized to accelerate the company's expansion into the US market. Specifically, funds will go towards opening the company's first US-based office, recruiting senior talent in the US, enhancing its current product offerings for US apparel companies, and more.  

About Veesual  

Founded in 2020, Veesual is on a mission to transform the online shopping experience for all customers, independent of style, fit, and fashion preferences. The company offers Augmented Shopping solutions, including Mix&Match, Switch Model, and Look Inspiration, powered by its proprietary 2D-based Image Generation Engine (IGT). This engine enables fashion brands to deliver high-quality imagery at scale and adapt multiple pieces of clothing on any model with natural renderings and precise fitting. Globally, brands including Claudie Pierlot, Sergeant Major, and La Redoute use Veesual. 

Funding Details  

Company: Veesual, SAS  

Raised: $7.5M  

Round: Seed Round  

Funding Month: April 2024  

Lead Investors: AVP, Techstars  

Additional Investors:  

Company Website:  

Software Category: AI-powered Virtual Try-On Platform  





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