Vartana Raises $20 Million in Series B

by Kay Aloha Villamor in June 5th, 2023

Vartana, a San Francisco, CA-based B2B sales closing and financing platform, raised $20 million in Series B funding.

The round was led by Activant Capital, with participation from Mayfield and Audacious Ventures. With this latest funding, Vartana has raised a total of $39 million.

The funds will primarily be used to expand the company's product offerings and hire additional personnel.

Vartana's platform is designed to assist sellers of B2B software, hardware, and hardware paired with SaaS software. The platform streamlines tasks such as contract tracking, payment terms, and signature capture. It supports various payment options, including full payment, deferred payment, and installment plans.

Vartana enables sellers to send multiple quotes simultaneously and allows buyers to select their preferred payment style.

“Today, Vartana is specifically focused on expanding its product offering to solve the needs of B2B sellers in the software-embedded hardware space and the reseller space,” Kush Kella Co-founder & CEO at Vartana, told TechCrunch in an email interview. “These two types of companies require the most diverse sets of payment options which enable Vartana to continue supporting all companies in the software-as-a-service (SaaS) space.”

With approximately 51 employees currently, Vartana plans to double in size over the next year to accommodate its growth trajectory.

Company: Vartana, Inc.

Raised: $20.0M

Round: Series B

Funding Month: June 2023

Lead Investors: Activant Capital

Additional Investors: Mayfield and Audacious Ventures

Company Website:

Software Category: B2B Sales Closing and Financing Platform

About the Company: Founded in 2020 by Kush Kella and Ahmed Sharif, Vartana is a unified B2B enterprise sales closing and financing platform, helping companies close deals faster and improve cash flow. Vardana gives vendors new tools to close contracts and generate cash with prepaid deals while offering buyers various payment options and a simplified purchasing experience, ensuring buyers are able to purchase the best technology available to grow their business. The company is on a mission to change the way businesses sell and buy technology, services, and hardware by simplifying every step of the sales closing process.


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