Upsy Raises €1.2 Million in Seed Round  

by Kay Aloha Villamor in April 13th, 2022

Upsy, a Helsinki, Finland-based AI-powered shopping helper, raised €1.2 million in seed funding.

The round was led by Gorilla Capital, with participation from Korpun Siemen, Sijoittaja Pro‘s investor group, several private investors, and Business Finland. 

The capital raised will be used for further product development, the opening of new international markets, and the further development of the product’s artificial intelligence and neural network capabilities.

Company: Upsy Company Oy

Raised: €1.2M

Round: Seed Round

Funding Month: April 2022

Lead Investors: Gorilla Capital

Additional Investors: Korpun Siemen and Sijoittaja Pro‘s investor group

Company Website:

Software Category: Conversational AI Software

About the Company:  Founded in 2021, Upsy Shopping Helper is a SaaS-based software for digital retailers that helps people find the product they need and make a purchase decision. Based on Machine Learning (ML) and Natural Language Processing Systems (NLP), Upsy communicates with the customer like a human. Upsy is already in use in several online stores. Upsy aims to be the global market leader in the shopping assistant category, focusing on the SME segment. Headquarters in Helsinki, Finland, currently has 8 employees in Vallila, Helsinki, and Bangladesh. Its customers include Kaalimato, Suojakalvotukku, Fotonordic, and a large number of other SME online stores.


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