Upscale AI, a San Francisco, CA-based AI advertising platform for running performance campaigns on streaming TV, has raised $5.5 million in seed and pre-seed funding.
Investors
The round was led by NVP Capital, with participation from M12 (Microsoft’s Venture Fund), Eniac Ventures, SuperAngel.Fund, and Breakpoint Capital.
NVP Capital is a seed-stage venture capital firm based in Newark, New Jersey, focused on investing in early-stage enterprise software startups. Founded in 2016, it has made over 160 investments, with 30+ exits. The firm targets B2B sectors like SaaS, fintech, and developer tools.
Upscale AI Use of Funds
The company will use funds for its AI-native platform.
About Upscale AI
Founded by industry veterans from Google, Twitter, Salesforce, Moloco, and MNTN, Upscale AI is an AI company focused on transforming how ecommerce brands approach streaming TV advertising. Its flagship product, Upscale Studio, uses generative AI to create high-quality video ads and machine learning to run and optimize campaigns on streaming platforms. This platform enables ecommerce brands to auto-generate streaming-ready ads, bid programmatically across leading CTV platforms, and leverage integrated analytics for campaign optimization. Upscale is already helping brands like Branch Furniture and Lalo increase their ad performance and ROI.
Funding Details
Company: Upscale AI, Inc.
Raised: $5.5M
Round: Seed, Pre-seed
Funding Date: May 2025
Lead Investor: NVP Capital
Additional Investors: M12, Eniac Ventures, SuperAngel.Fund, Breakpoint Capital
Company Website: https://upscale.ai/
Software Category: AI Advertising, Streaming TV Ads
Source: https://www.businesswire.com/news/home/20250510370327/en/