Upp., a London, UK-based AI and SaaS company focused on disrupting how retailers market and sell their products online, raised $10 million in a seed funding round led by Bonfire Ventures, a renowned venture capital firm.

The fresh funding will be utilized to enhance the platform, accelerate sales and marketing growth, expand geographically, and introduce new AI/ML-driven automation solutions for retailers.

Upp. has evolved into a thriving SaaS business, leveraging its technology to help retailers and brands enhance their Google Shopping performance. Upp.AI utilizes sophisticated AI and ML technology to analyze data in real-time, optimizing ad spend, improving product discovery, and providing unique insights that collectively drive an increase in eCommerce sales.

Ben White, Co-Founder and Chairman of Upp. commented: “The scale and complexity of today’s online retail environment has extended beyond the capability of humans alone and needs the support of powerful AI and machine learning technology. The Upp.AI platform enables retailers to excel in a competitive landscape, achieve better results around the clock and align their finance and marketing teams’ goals seamlessly.”

Company: Upp Technologies Ltd.

Raised: $10.0M

Round: Seed Round

Funding Month: June 2023

Lead Investors: Bonfire Ventures

Additional Investors:

Company Website: https://upp.ai/

Software Category: Marketing Automation Software

About the Company: Upp. is a performance marketing platform that uses AI and machine learning to help retailers sell online. Upp’s retail decision intelligence makes fast, smart advertising decisions in real time and drives unparalleled profitability and performance on Google Shopping. Its unique technology scales Google Shopping, improving eCommerce performance while reducing retailers' total cost of operations. Upp. serves customers across the United Kingdom, Europe, and the United States, including well-known brands like Charles Tyrwhitt, Onbuy, Roman Originals, and Nkuku. The company's mission is to be the eCommerce Operating System of choice for all retailers by 2025.

Source: https://upp.ai/resources/upp-raises-10m-in-seed-funding/