Unifonic, a Riyadh, Saudi Arabia-based engagement platform, raised $125 million – Series B round led by Softbank Vision Fund 2 and Sanabil. The investment marks Softbank’s first direct investment in a Saudi-based startup and its second in the Middle East after Kitopi.
The startup raised $21 million in its Series A round in 2018 and has since quadrupled in size, processing more than 10 billion transactions on its platform, annually.
This latest round of investment will fund Unifonic product development and hiring to expand into new markets around the globe.
Company: Unifonic Inc
Round: Series B
Funding Month: September 2021
Lead Investors: Softbank Vision Fund 2
Additional Investors: Sanabil
Company Website: http://www.unifonic.com/
Software Category: Engagement platform
About the Company: Founded in 2006 by Ahmed Hamdan and Hassan Hamdan, Unifonic’s solutions integrate customer communication channels including text, voice, messaging, and web into a single platform to enable companies to create stronger customer relationships. Consumers expect brands, governments, banks, and organizations to connect with them over a growing number of channels. As newer channels emerge, and user preferences change over time, organizations rely on Unifonic to maximize customer engagement and optimize communication returns on investment. From SMS for online banking to WhatsApp vaccination requests, Unifonic empowers organizations to transform customer experience while allowing them to focus on core business activities without maintaining costly communication infrastructures.