Uncover, a São Paulo, BR-based B2B SaaS platform streamlining media investment for advertisers, raised $7.5 million in seed funding.   

SaaS Investors  

The round was led by ABSeed with participation from Marcelo Lacerda, CIO of Fbiz.   

Founded in 2016, A.B.Seed Ventures is a venture capital firm based in Sao Paulo, Brazil. The firm prefers to invest in B2B, information technology & SaaS sectors based in the Brazil region.   

Uncover Use of Funds  

The company plans to use the funding to expand its team in product development, sales, and growth to increase its market share in the B2B Marketing Mix Modelling SaaS market.    

About Uncover  

Founded in 2020, Uncover is a developer of a marketing data platform designed to empower businesses to harness their full potential. The company offers a platform that integrates data sources and utilizes artificial intelligence models to facilitate ROI analysis, media optimization, and forecasting, enabling businesses to understand of the reach and impact of their marketing strategies. It automates marketing data integration and deploys AI models. Uncover currently has ten clients, including Santander, TikTok, Burger King, Nubank, and Globo.  

Funding Details   

Company: UNCOVER DESENVOLVIMENTO DE SOFTWARE LTDA.  

Raised: $7.5M    

Round: Seed Round  

Funding Month: November 2023                                         

Lead Investors: ABSeed   

Additional Investors: Marcelo Lacerda  

Company Website: https://www.uncover.co/   

Software Category: Marketing  

Source: https://latamlist.com/brazilian-uncover-raises-7-5m-seed-round/