Uncover, a São Paulo, BR-based B2B SaaS platform streamlining media investment for advertisers, raised $7.5 million in seed funding.
SaaS Investors
The round was led by ABSeed with participation from Marcelo Lacerda, CIO of Fbiz.
Founded in 2016, A.B.Seed Ventures is a venture capital firm based in Sao Paulo, Brazil. The firm prefers to invest in B2B, information technology & SaaS sectors based in the Brazil region.
Uncover Use of Funds
The company plans to use the funding to expand its team in product development, sales, and growth to increase its market share in the B2B Marketing Mix Modelling SaaS market.
About Uncover
Founded in 2020, Uncover is a developer of a marketing data platform designed to empower businesses to harness their full potential. The company offers a platform that integrates data sources and utilizes artificial intelligence models to facilitate ROI analysis, media optimization, and forecasting, enabling businesses to understand of the reach and impact of their marketing strategies. It automates marketing data integration and deploys AI models. Uncover currently has ten clients, including Santander, TikTok, Burger King, Nubank, and Globo.
Funding Details
Company: UNCOVER DESENVOLVIMENTO DE SOFTWARE LTDA.
Raised: $7.5M
Round: Seed Round
Funding Month: November 2023
Lead Investors: ABSeed
Additional Investors: Marcelo Lacerda
Company Website: https://www.uncover.co/
Software Category: Marketing
Source: https://latamlist.com/brazilian-uncover-raises-7-5m-seed-round/