Unaric, a London, UK-based company building a Salesforce product suite by buying, scaling, and consolidating Salesforce-focused Independent Software Vendors (ISVs), raised $35 million in debt and equity seed funding.
The round was from LocalGlobe, Concentric, FJ Labs, and Atempo Growth. Leading angel investors from the ecosystem, such as OwnBackup founder Sam Gutmann, SaaS Guru Dave Kellogg, and Hotjar founder Johan Malmberg, also participated in the round.
Other notable private investors joining the round include Daniel Waterhouse, General Partner at Balderton Capital; Sujay Tyle, co-founder of unicorns Frontier Car Group and Merama; Philipp Triebel, co-founder Sellerx; Patrick Aisher serial SaaS entrepreneur and founder of Mountain Labs and German football Star Mario Gotze.
As part of the fundraising announcement, Unaric is also announcing its first deal – the acquisition of Salesbolt, a company with over 1000 customers. This is the first portfolio company among the company’s plans to buy 10-15 companies a year. Notably, Unaric is aiming to acquire 30-40 companies in the next three years.
James Gasteen, co-founder and CEO, said: “We believe that by building suites of products that match more closely the needs of enterprises, we can help companies significantly increase their sales, scale their businesses, and sell to corporate buyers who would not normally buy from individual vendors. When software businesses become part of Unaric, we can take all the admin off the founders’ plate and accelerate their growth channels, so that they can carry on building a great technical product.”
Company: Unaric
Raised: $35.0M
Round: Seed Round
Funding Month: June 2023
Lead Investors: LocalGlobe, Concentric, FJ Labs, and Atempo Growth
Additional Investors: Sam Gutmann, Dave Kellogg, Johan Malmberg, Daniel Waterhouse, Sujay Tyle, Philipp Triebel, Patrick Aisher, and Mario Gotze
Company Website: https://www.unaric.com/
Software Category: Salesforce ISV
About the Company: Unaric is a company that was launched by James Gasteen, Neil Crawford, Peter Lindholm, and Moritz Birke. It aims to help consolidated companies increase their sales by leveraging cross-selling opportunities, knowledge sharing, and a shared central infrastructure. Unaric focuses specifically on the Salesforce platform and is building a suite of apps tailored to industry- or function-specific needs. The company's goal is to provide enterprises with the best technology solutions to enhance and improve their Salesforce experience. By combining various single-point solutions, Unaric aims to create a comprehensive product suite that adds value to businesses operating within the Salesforce ecosystem.
Source: https://techfundingnews.com/londons-unaric-snaps-35m-seed-round-to-empower-salesforce-software-builders/