tvScientific, a Pasadena, CA-based provider of a performance advertising platform built for the connected TV (CTV), raised $20 million in Series A funding.

The round was led by Norwest Venture Partners, with participation from NBCUniversal and Hearst Ventures. 

The company intends to use the funds to grow its customer base, hire for key roles in engineering, product, data science, marketing, sales, and other departments, and continue innovating the product. 

Company: tvScientific, Inc.

Raised: $20.0M

Round: Series A

Funding Month: April 2022

Lead Investors: Norwest Venture Partners 

Additional Investors: NBCUniversal and Hearst Ventures

Company Website: https://www.tvscientific.com/

Software Category: Performance Advertising platform

About the Company: Founded by Bill Gross, Jason Fairchild, Kent Wakeford, and David Koye, tvScientific provides a performance advertising platform to make TV advertising accessible and measurable for brands and apps of all sizes. The company’s self-managed solution is custom-built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising.

Source: https://www.finsmes.com/2022/04/tvscientific-raises-20m-in-series-a-funding.html