Trufan, a Toronto, Canada-based company building products that improve brand engagement while directly compensating users for their data, raised an additional $2 million in Seed funding to support the growth of their recently launched, free browser extension, Surf for consumers.
Participating investors include Moneta Ventures, Magic Fund, Hootsuite founder Ryan Holmes, popular creator Cody Ko, Cameo co-founder Devon Townsend, and Shaw Communications CEO Brad Shaw.
This round is an extension of the company's recent seed round, which took place in January 2021, highlighting Trufan's rapid growth and support within the market. This brings the total amount Trufan has raised to $6.3M (CAD).
Company: Trufan Inc.
Raised: $2.0M
Round: Seed Round
Funding Month: November 2021
Lead Investors:
Additional Investors: Moneta Ventures, Magic Fund, Cody Ko, Devon Townsend, and Brad Shaw
Company Website: http://trufan.io/
Software Category: Audience management platform
About the Company: Trufan is an industry-leading audience analytics company with a strong focus on first-party data. They are building an end-to-end product to help brands grow and understand their audience while generating first-party data so that they can activate their audience whenever and wherever they want. Trufan also houses the world's largest social database with over 10 million audience reports and over 2.4 billion social profiles.
Source: https://www.prnewswire.com/news-releases/trufan-adds-2-million-to-seed-funding-to-accelerate-new-browser-extension-surf-which-allows-consumers-to-earn-rewards--money-for-sharing-data-301416497.html