Traction Complete Secures $5 Million in Funding  

by Kay Aloha Villamor January 31st, 2023

Traction Complete, a Vancouver, B.C.-based provider of revenue operations apps native to Salesforce, announced that it secured $5 million in growth financing led by Pender Ventures and Thomvest Ventures.

The investment will fuel Traction Complete's hiring efforts to meet customer needs as the company has experienced accelerated growth year over year, and marketing initiatives to let the world know that its suite of solutions exists. 

Traction Complete Suite of Solutions: Complete Hierarchies is the first automated account hierarchies solution for Salesforce, built to make sales territory planning more efficient and effective. Complete Leads is a powerful and flexible automated routing, lead assignment, and matching tool. Recently, the company launched Complete Clean, a data cleansing tool that manages duplicate data.

"Our revenue operations solutions are engineered from over a decade of consulting experience, understanding the complex data challenges of Salesforce users," explains David Nelson, CEO of Traction Complete. "Revenue Operations teams are trying to make more data-driven decisions and this funding helps us to develop our new solutions; empowering businesses with cleaner data and better visibility into customer relationships, enabling more effective sales planning and territory execution through automation."

"We recognize the current economic climate is making it tough for a lot of businesses," said Nelson. "This funding is a great compliment to the team and a testament to the impact our products are having on sales teams."

Since being founded by Traction on Demand's Greg Malpass, the company has enabled high-growth organizations like DocuSign and the LA Dodgers to sell more effectively and scale faster through technology.

Company: Traction Complete Technologies, Inc.

Raised: $5.0M

Round: Growth Financing

Funding Month: January 2023

Lead Investors: Pender Ventures and Pender Ventures

Additional Investors:

Company Website:

Software Category: Revenue Operations

About the Company:  Traction Complete is a SaaS company that enables B2B organizations to effectively engage in account-based strategies. It creates solutions that help people manage data complexity, effortlessly. Its suite of Salesforce apps automates data cleanup, account hierarchies, matching, and routing. It's on a mission to empower organizations like Asana, Cisco, and DocuSign to simplify, save time, and scale faster. 


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