Topsort Raises $20 Million in Series A

by Kay Aloha Villamor in March 5th, 2024

Topsort, a San Francisco, CA-based artificial intelligence and machine learning-based technology company, has raised $20 million in Series A funding, valued at $150 million.  

SaaS Investors  

The funding round was led by Upload Ventures, along with participation from returning seed round investors Quiet Capital and Pear Ventures.  

Upload Ventures is a venture capital investment firm based in Sao Paulo, Brazil. Founded in 2022, the firm prefers to invest in innovation and technology sector companies.  

Topsort Use of Funds  

The company intends to utilize funding to further scale its clean advertising platform, which operates without relying on third-party cookie tracking or invasive data practices. The company aims to democratize auction-based advertising, offering an alternative that prioritizes privacy and transparency for enterprise-level customers.  

About Topsort  

Founded in 2021 by Regina Ye and Francisco Larrain, Topsort specializes in auction-based advertising and retail media solutions within the e-commerce and media sectors. The company offers a platform that facilitates the buying of ads across multiple retailers with a focus on maximizing return on ad spend (ROAS) and providing deep insights into consumer behavior without compromising user privacy. Topsort has been used by retailers, marketplaces, and brands, including Poshmark, Cencosud, Unilever, Coca-Cola, L'Oreal, General Mills, Glovo (part of Delivery Hero), Phillips, and many more.  

Funding Details                     

Company: Topsort, Inc.  

Raised: $20.0M     

Round: Series A                              

Funding Month: March 2024              

Lead Investors: Upload Ventures   

Additional Investors: Quiet Capital and Pear Ventures  

Company Website:   

Software Category: Auction-based Advertising and Retail Media Solutions  





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