TIFIN AMP, a Boulder, CO, and New York-based AI platform for modern distribution, successfully closed a Series A funding round and established an independent board separate from its parent company, TIFIN.
Motive Ventures, the venture arm of Motive Partners, led the round. TIFIN AMP offers an integrated distribution platform.
The platform utilizes advanced machine learning and data science to help top-tier asset management firms identify untapped distribution opportunities within their existing client and prospect base.
Dr. Vinay Nair, the Founder, and CEO of TIFIN, added that "TIFIN has been building companies that help connect people to products and advice. TIFIN AMP aims to shape a new paradigm for the distribution of ETFs, Mutual Funds, managed accounts and alternative investments with a user demand and AI-based approach. We are thrilled to announce its independence from TIFIN with strategic backing by Motive, an investment firm of deeply experienced investors, operators and innovators, to support the next phase of growth for TIFIN AMP."
Company: TIFIN AMP, Inc.
Round: Series A
Funding Month: June 2023
Lead Investors: Motive Ventures
Company Website: https://tifin.com/
Software Category: AI and Innovation Platform for Wealth
About the Company: Founded in 2018 by Dr. Vinay Nair, TIFIN is an AI and innovation platform for wealth. TIFIN was created to build engaging and intelligent wealth experiences for better financial lives. The company combines marketing, data science, and sales enablement capabilities to drive more intelligent distribution. TIFIN manages Magnifi, a consumer-focused marketplace that delivers investment personalization through next-gen intelligence and an AI investing assistant; TIFIN Wealth, an AI engine that enables organic growth for financial advisors, wealth enterprises, and workplace financial providers through investment proposals, marketing automation, and data science; TIFIN AMP, an AI platform to modernize distribution for Asset Management firms; and TIFIN Studios, an incubation platform for new business creation.