Thri5 Raises $5.4M Seed

Thri5, an AI execution layer developer, has secured $5.4 million in seed funding to accelerate its go-to-market strategy and expand its team. The company is focused on bridging the disconnect between central enterprise business strategy and ground level execution within retail stores.

Investors

The funding round was led by Whitecap Venture Partners and Mistral Ventures.

Thri5 Use of Funds

Thri5 plans to use the new capital to accelerate its go-to-market strategy and expand its team as it targets broader rollouts across North America and Europe.

About Thri5

Founded in 2026 by Jeremy Pee and Herman Paek, former Loblaw Digital alumni with retail experience at firms like Marks and Spencer, Thri5 uses agentic AI to help retailers optimize complex physical work processes. The platform identifies operational inefficiencies and helps store teams implement corrective actions to improve performance, as demonstrated by a recent pilot with Wild Fork Foods.

Funding Details

Company Website: https://thri5.ai

Company: Thri5
Raised: $5.4M
Round: Seed
Funding Date: September 2026
Additional Investors: Whitecap Venture Partners, Mistral Ventures
Software Category: Retail Technology
Source: https://retailtechinnovationhub.com/home/2026/9/21/ai-retail-technology-startup-thri5-builds-on-wild-fork-foods-pilot-as-it-lands-54-million-in-seed-funding