Threekit Raises $35 Million in Series B  

by Kay Aloha Villamor in November 11th, 2021

Threekit, an Ottawa-founded SaaS startup, raised $35 million (CAD 43.6 million) in an all-equity Series B funding round led by Leaders Fund. The financing also saw participation from strategic investors ServiceNow and Capgemini and existing investors Salesforce and Shasta Ventures. 

The startup is also backed by entrepreneurs and athletes, including Godard Abel (founder of G2, Steelbrick, and BigMachines), Carsten Thoma (founder of Hybris), Ray Grady (former general manager of Salesforce Commerce Cloud), and Steve Young former quarterback for the ​​San Francisco 49ers.

The new capital will be used for expanding its product platform, e-commerce integrations, global sales organizations, and partner network. The raise brings Threekit’s total funding to CAD 80.1 million to date.

Company: Threekit Inc.

Raised: $35.0M

Round: Series B

Funding Month: November 2021

Lead Investors: Leaders Fund

Additional Investors: ServiceNow, Capgemini, Salesforce, Shasta Ventures, Godard Abel, Carsten Thoma, Ray Grady, and Steve Young

Company Website:

Software Category: 3D product configuration and Visualization software platform

About the Company: Founded in 2014 by Ottawa-based CTO Ben Houston, ThreeKit is a 3D product configuration and visualization platform that enables brands to create and manage beautiful visuals at scale. The platform combines innovation, expertise, and experience to deliver high-quality solutions that boost online customer engagement and conversions. It also enables businesses of any size to scale and automate beautiful product visuals across channels, both online and offline. ThreeKit allows companies to cost-effectively and easily create thousands of photorealistic, interactive 3D, and augmented reality visuals. The platform users can use the ThreeKit to create a 3D configurator, allowing consumers to make customizations in real-time. Threekit moved its headquarters to Chicago in 2018, but still has a technology innovation center in Ottawa. 





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