The New Era of Shopping (Era), a Budapest and San Francisco–based startup providing an agentic commerce platform, has raised $1.4 million in a pre-Seed round.
Investors
The round was co-led by Presto Ventures and an NYC-based AI accelerator Alliance, with participation from a16z Scout Fund, super angels including Cory Levy, Davidovs VC, hi5 Ventures, Rokubunnoni, Typhon VC, and several individual angel investors.
Presto Ventures is a Prague‑based venture capital firm founded in 2016 that invests in early-stage and growth-stage technology companies across Central and Eastern Europe (CEE+) and allied markets. The firm focuses on sectors such as deep tech, cybersecurity, defense, aerospace, automation, mobility, advanced computing, and other complex industrial technologies, typically participating in pre-Seed through Series A rounds.
Alliance is a startup accelerator and founder community that supports crypto and AI startups, providing early funding, mentorship, community networking, go-to-market support, and connections with investors and industry experts.
Era Use of Funds
The funding will expand pilot programs with enterprise clients, scale data infrastructure, and integrate additional AI discovery platforms.
About The New Era of Shopping (Era)
Founded by Oleksii Sidorov and Sergey Drozdkov, Era is an agentic commerce platform that enables brands to make their products discoverable, trusted, and purchasable inside AI assistants and answer engines such as ChatGPT, Google AI Mode, Gemini, Claude, and Perplexity. Era provides two-way catalogue syncing with PIMs/ERPs, SKU-level visibility analytics, competitive intelligence, and automated content optimization. The platform targets both e-commerce and enterprise brands, helping them navigate the emerging AI-mediated consumer shopping ecosystem.
Funding Details
Company: The New Era of Shopping (Era)
Raised: $1.4M
Round: Pre-Seed
Funding Date: February 2026
Lead Investor: Presto Ventures
Additional Investors: a16z Scout Fund, Cory Levy, Davidovs VC, hi5 Ventures, Rokubunnoni, Typhon VC
Company Website: https://era.shopping/
Software Category: Agentic Commerce / AI-Driven Retail Platform
Source: https://tech.eu/2026/02/24/the-new-era-of-shopping-raises-14m-pre-seed-to-help-brands-win-in-the-age-of-agentic-commerce/