The Brandtech Group Secures $115 Million in Series C

by Kay Aloha Villamor in April 2nd, 2024

The Brandtech Group, a New York-based digital-only marketing group, and a generative AI marketing company, has secured a $115 million Series C funding, with a valuation of $4 billion.  


The investment came from new investors – Fimalac and NendoLabs and existing investors Mousse Partners and Bansk Group.   

FIMALAC is a French holding company focusing on credit rating and risk management companies. It manages commercial real estate through North Colonnade Ltd, and private equity funds through its subsidiary Fimalac Développement.  

Nendo Labs is a venture firm that focuses on investing and creating innovative companies with sustainability at the core of their mission.  

Mousse Partners is the investment division of Mousse Investments Limited that manages a proprietary global portfolio of investments.  

Bansk Group is a private equity firm focused on consumer buyouts and growth investing.  

The Brandtech Group Use of Funds  

The company will use the investment to disrupt the traditional advertising industry with AI to create marketing campaigns.  

In addition to the investment, The Brandtech Group has appointed Matthieu Bucaille, ex-CEO of Lazard International as its Global Chief Financial Officer.  

About The Brandtech Group  

Founded by David Jones in 2015, The Brandtech Group is a digital-only marketing group and a global generative AI marketing company. The company helps brands to improve their marketing efficiently and cheaply by using technology as well as making strategic investments in companies with attractive valuations, enabling companies to increase their visibility and increase sales. Its clients include Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt and Renault-Nissan.  

Funding Details    

Company: The Brandtech Group LLC.  

Raised: $115M    

Round: Series C  

Funding Month: March 2024    

Investors: Fimalac, NendoLabs, Mousse Partners, Bansk Group  

Company Website:  

Software Category: Marketing   







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