TakeUp, a San Francisco, CA-based AI-powered revenue optimization platform, has raised $11 million in Series A funding.
Investors
The round was led by 1848 Ventures, an AI-focused venture studio dedicated to supporting SMB-focused SaaS startups. 1848 Ventures is building the operating system for SMB transformation—venture by venture, acquisition by acquisition. Backed by Westfield, 1848 Ventures builds, funds, and scales AI-native SaaS companies designed to help SMBs thrive in a rapidly evolving economy.
TakeUp Use of Funds
The company will use the funds to accelerate its product roadmap, expanding its AI-driven platform beyond pricing into full-funnel demand generation and guest conversion for small hospitality operators.
About TakeUp
TakeUp is an AI-powered revenue optimization platform designed for independent hospitality businesses like boutique hotels, inns, B&Bs, and glamping sites. Utilizing advanced machine learning and causal-inference models to automate dynamic pricing decisions, TakeUp helps properties optimize room rates in real-time based on demand, market conditions, and guest behavior. Founded in 2022, TakeUp's mission is to give independent stays powerful, approachable tools to help them compete and win in a fast-moving market.
Funding Details
Company: TakeUp, LLC
Raised: $11.0M
Round: Series A
Funding Date: July 2025
Lead Investor: 1848 Ventures
Additional Investors:
Company Website: https://www.takeup.ai/
Software Category: AI Revenue Optimization / Hospitality Tech / SaaS
Source: https://www.prnewswire.com/news-releases/takeup-secures-series-a-round-of-financing-to-power-creation-of-the-first-full-funnel-ai-revenue-engine-for-independent-hotels-302514364.html