SWIRL, a Vadodara, India-based Live Commerce SaaS platform, raised $250,000 in a pre-seed funding round led by global strategic investors and angels based in the US, Singapore, Middle East, and Europe.

Investors include Asheesh Khaneja - Ex WW Executive IBM, Siddarth Razdan - Founder Indianivesh FirstBridge Fund, Vineet Sharma - VP Brandscope (Dentsus), Nirmal Shah - Prism Advisory, Gaurav Agarwal - Freedom Financial Network, and others.

The funds will be used to support the company's growth in India, and optimize its multi-cloud video commerce technology platform that enables retailers to empower their in-store associates to provide an immersive video shopping experience for a global audience.

Company: GETNATTY Designtech Private Limited

Raised: $250.0K

Round: pre-Seed

Funding Month: September 2021

Lead Investors: global strategic investors and angels based in the US, Singapore, Middle-East and Europe

Additional Investors: Asheesh Khaneja, Siddarth Razdan, Vineet Sharma, Nirmal Shah, and Gaurav Agarwal

Company Website: https://www.goswirl.live/

Software Category: Live Commerce SaaS platform

About the Company: SWIRL is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping – helping brands build authentic customer engagements by bridging the online-offline gap. Our product improves the probability of sales conversions by turbocharging the pre-purchase journey of both new and existing customers using cloud-based interactive video commerce and live shopping software. We are trusted by over 100+ formidable brands from Retail, Lifestyle, Fashion, Beauty, F&B, and many more and we are headquartered in the charming and bustling city of Vadodara.

Source: https://www.devdiscourse.com/article/business/1737991-swirl-raises-250000-for-its-live-video-commerce-platform-to-help-sales-driven-businesses-succeed-online