Swallow Raises $1 Million in Pre-Seed Round

by Kay Aloha Villamor in September 12th, 2023

Swallow, a London, UK-based financial pricing platform, raised $1 million in pre-seed funding.

SaaS Investors

The round was co-led by Connect Ventures and Jigsaw VC.

Founded in 2011, Connect Ventures is a venture capital investment firm based in London, United Kingdom. The firm prefers to invest in pre-seed and seed-stage companies operating in software as a service, financial technology, consumer products, digital health, and future work sectors across Europe.

Jigsaw VC is a venture capital firm founded in 2019 and based in Saint Helier, United Kingdom. The firm seeks to invest in early-stage startups operating in the fintech, logistics, construction, e-commerce, SaaS, healthcare, artificial intelligence, machine learning, design, and media sectors across Europe and the US.

Swallow Use of Funds

The funding will accelerate product development, customer acquisition, and business development for Swallow.

About Swallow

Founded in 2022 by Callum Rimmer, Swallow offers a no-code SaaS platform that simplifies managing, optimizing, and updating pricing models for businesses. Swallow separates pricing from code, allowing pricing professionals to make changes quickly and confidently without developer input. The company empowers pricing professionals to own their pricing operations without needing any developer input. 

Funding Details

Company: Llow Group Ltd.

Raised: $1.0M

Round: Pre-Seed Round

Funding Month: September 2023

Lead Investors: Connect Ventures and Jigsaw VC

Additional Investors:

Company Website: https://www.swallow.app/ 

Software Category: Pricing Platform

Source: https://ffnews.com/newsarticle/funding/swallow-closes-1-million-investment-to-put-pricing-teams-back-at-the-heart-of-pricing-operations/



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