Swallow, a London, UK-based financial pricing platform, raised $1 million in pre-seed funding.
The round was co-led by Connect Ventures and Jigsaw VC.
Founded in 2011, Connect Ventures is a venture capital investment firm based in London, United Kingdom. The firm prefers to invest in pre-seed and seed-stage companies operating in software as a service, financial technology, consumer products, digital health, and future work sectors across Europe.
Jigsaw VC is a venture capital firm founded in 2019 and based in Saint Helier, United Kingdom. The firm seeks to invest in early-stage startups operating in the fintech, logistics, construction, e-commerce, SaaS, healthcare, artificial intelligence, machine learning, design, and media sectors across Europe and the US.
Swallow Use of Funds
The funding will accelerate product development, customer acquisition, and business development for Swallow.
Founded in 2022 by Callum Rimmer, Swallow offers a no-code SaaS platform that simplifies managing, optimizing, and updating pricing models for businesses. Swallow separates pricing from code, allowing pricing professionals to make changes quickly and confidently without developer input. The company empowers pricing professionals to own their pricing operations without needing any developer input.
Company: Llow Group Ltd.
Round: Pre-Seed Round
Funding Month: September 2023
Lead Investors: Connect Ventures and Jigsaw VC
Company Website: https://www.swallow.app/
Software Category: Pricing Platform