Strivacity Raises $20 Million in Series A2  

by Kay Aloha Villamor in April 6th, 2023

Strivacity, a Herndon, VA-based company that makes customer sign-in experiences unexpectedly simple and secure, announced $20 million in Series A2 funding.

The round was led by SignalFire, with Ten Eleven Ventures also participating. Other investors include Mandiant CEO Kevin Mandia and Tenable co-founder Jack Huffard, who will join Strivacity as Executive Chairman.

The new funds will be used to grow its investment in product development, accelerate its go-to-market initiatives, and continue to deliver high-quality service to its customers.

“We started Strivacity because we saw a familiar and frustrating story replaying itself over and over at Fortune 1000 companies. Workforce-centric identity solution providers were force-fitting their products to serve customer use cases. The results were invariably months-long rollouts that ended with organizations settling for poor customer experiences and writing big checks for after-market services,” said Keith Graham, Strivacity co-founder, and CEO. “We believe simple sign-in journeys are the modern digital doorway to grow customer relationships. That’s why we built Strivacity. We’re 100 percent focused on creating surprisingly simple customer sign-in journeys, and this new investment will accelerate our strategy and the opportunity ahead of us.”

Strivacity is a cloud-native customer identity and access management (CIAM) vendor for the Fortune 1000 that creates simple, speedy, and secure sign-in journeys. This enables customers to engage sooner and allows companies to convert more customer visits into revenue.

Company: Strivacity, Inc. 

Raised: $20.0M

Round: Series A2

Funding Month: April 2023

Lead Investors: SignalFire

Additional Investors: Ten Eleven Ventures, Kevin Mandia, and Jack Huffard

Company Website:

Software Category: Registration and Multi-Factor Authentication Software 

About the Company: Founded in 2019, Strivacity lets brands add secure log-in and identity management capabilities to their customer-facing applications without tying up a crew of developers or consultants. The company offers a unified customer identity and access management (CIAM) solution that uses clicks (not custom coding). Strivacity's platform offers privacy and consent management control services, and customer and market insights, and easily integrates with existing customer management and marketing systems, enabling businesses to quickly add identity access management to any customer-facing applications. Strivacity's mission is to securely connect brands to their customers while paving the way for lifetime relationships built on loyalty and trust.


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