SponsorUnited, a Stamford, Conn., -based global sports and entertainment intelligence platform, announced that it raised $35 million in a Series A funding round led by Spectrum Equity.
The minority investment will be used to continue to accelerate innovation and build upon the company's category-leading insights and technology, meeting surging demand for greater intelligence in marketing partnerships.
"With the rapid expansion, diversification, and increasing complexity of marketing partnerships, the need for a centralized platform that organizes all of the world's sponsorship and media partnerships is in high demand," said Bob Lynch, founder, and CEO of SponsorUnited. "Moreover, as the industry is challenged with a budget, talent, and resource constraints, we're uniquely positioned to fill a critical need to drive better decisions and more successful partnerships."
With the investment, SponsorUnited will add Chris Mitchell to the company's board as a director and Emily Calkins as an observer.
Company: SponsorUnited, Inc.
Round: Series A
Funding Month: November 2022
Lead Investors: Spectrum Equity
Company Website: https://sponsorunited.com/
Software Category: Sports League Management Software
About the Company: Founded by Bob Lynch, SponsorUnited is a software-as-a-service platform that provides analytics data on the sponsorship industry. It provides global sports and entertainment intelligence platform, delivering real-time trends and on-demand research that provide invaluable insights. Launched in 2018, SponsorUnited is used by 2,900 brands and properties (IP rights holders) to successfully identify, evaluate and execute marketing partnerships. The company tracks real-time sponsorship and media data across sports and entertainment through a unique blend of machine intelligence and a global scouting network. With over 10M assets, 1M deals, 200K brands, and 30K properties across sports, media, music, and events in one SaaS database, SponsorUnited enables brands, properties, and agencies to partner more effectively.