Spectrm, a Berlin, Germany-based company that provides AI-driven conversational marketing platform, raised $6.5 million in funding.
The round was led by 3TS Capital Partners, with participation from existing investors including LHV Global, BDMI, North Base Media, and Jens Schumann.
The investment will fuel Spectrm’s mission to make one-to-one customer conversations at scale available to marketing teams at global brands.
The capital will support the company’s expansion of its leadership position in brand-ready AI tools and integration with CRM systems to increase conversion and capture zero-party data which serve as the basis of building the future of consumer lifecycle, segmentation and retention marketing.
Max Koziolek, CEO and Founder of Spectrm stated, “Spectrm combines the power of large language models to understand consumers, with proven best-practices, templates and tools to build conversational journeys and automate direct interaction in messaging apps. It’s the new way for lifecycle, CRM and retention marketers to build relationships that increase revenue and grow customer lifetime value.”
In addition to funding, Spectrm has welcomed two new members to its board. Dave Helmreich, the Chief Commercial Officer at Innovid (NYS: CTV), and Andy Hunn, a successful founder with three prior exits, will provide valuable guidance and support as Spectrm continues its growth trajectory.
Company: Spectrm Ltd
Raised: $6.5M
Round: Series B
Funding Month: June 2023
Lead Investors: 3TS Capital Partners
Additional Investors: LHV Global, BDMI, North Base Media, and Jens Schumann
Company Website: https://spectrm.io/
Software Category: Conversational Marketing Automation Platform
About the Company: Spectrm is a no-code conversational marketing automation platform for brands to convert customers and drive more revenue using social messaging channels. Spectrm enables users to create rich media content optimized for instant messenger. It offers a chatbot platform, conversational artificial intelligence, omnichannel messaging, e-commerce bots, lead generation bots, and more. The company empowers brands to automate one-to-one conversations with customers in real-time on search, social, and displays. Spectrm’s customer base includes Uber, HelloFresh, Volkswagen, Premier League, and Pandora.
Source: https://techfundingnews.com/berlins-chatgpt-for-marketing-conversational-ai-trailblazer-spectrm-raises-6-5m-funding/