Social Shopping Platform Joyned Raises $4 Million in Seed Round  

by Kay Aloha Villamor in September 30th, 2021

Joyned, a Jerusalem, Israel-based SaaS startup formerly known as Gamitee, raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement.

Leading the round is Arthur Stark, former president of Bed Bath & Beyond, Yair Goldfinger, founder of Dotomi and ICQ, and Rafael Ashkenazi, managing director and executive chairman at Hard Rock Digital.

The new capital will lay the foundation for Joyned’s large-scale U.S. expansion, where the company is already seeing an impact. The company wants to build on its marketing team in Florida and add sales and support functions.

Company: Gamitee, Ltd.

Raised: $4.0M

Round: Seed Round

Funding Month: September 2021

Lead Investors: Arthur Stark

Additional Investors:

Company Website:

Software Category: Social shopping platform

About the Company: Joyned is a SaaS company that offers a social shopping plug-in for eCommerce websites by enabling their users to shop together online. Joyned enables retailers to offer a collaborative shopping platform experience right from their websites without relying on social media platforms. Joyned is made of a driven group of people hyper-focused on its partners’ success. Their mission is to provide you with the tools, data, and insights to harness and own it all. Over the last year, the company launched its platform and saw sales grow rapidly, close to $500,000, and is on target to hit $1 million in sales.


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