Snowplow Raises $40 Million in Series B  

by Kay Aloha Villamor in July 4th, 2022

Snowplow, a London, UK-based world leader in Data Creation, announced $40 million in Series B funding, bringing Snowplow's total raised to $55 million.

The round was led by a global venture capital firm, NEA, whose prior investments include Databricks, Cloudflare, and DataRobot, and continued support from existing Snowplow investors, Atlantic Bridge, and MMC.

 The new infusion of capital will allow Snowplow to grow its team, accelerate support for an ever-increasing set of data types, and scale internationally.

Company: Snowplow Analytics Limited 

Raised: $40.0M

Round: Series B

Funding Month: June 2022

Lead Investors: NEA

Additional Investors: Databricks, Cloudflare, DataRobot, Atlantic Bridge, and MMC

Company Website:

Software Category: Behavioral Data

About the Company: Founded in 2012 by Alex Dean and Yali Sassoon, Snowplow is a behavioral data platform, built to empower data teams and solve today's most complex data challenges. Snowplow generates, enhances, and models high-quality, granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications. When integrated with other tools from the modern data stack, Snowplow can power a wide variety of advanced data applications, allowing organizations to drive significant business value with behavioral data. Data applications built on top of Snowplow include composable CDPs, first-party digital analytics, and ML-powered churn reduction for subscription businesses. Today, over 10,000 companies including Strava and use Snowplow to create data to power transformative AI and advanced analytics directly from their data warehouse, lake, or steam in real-time. Snowplow's mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business.


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